NOTE - Additional work will be uploaded on a daily basis, to show you the diversity in which, Lora N. Resha's, success has reached.
Objective - Drive Awareness for Prime Fincancing options, custom inventory landing page.
Result - #3 out of 20, in regards to top landing pages.
Result - #3 out of 20, in regards to top landing pages.
Objective - Lead Generation drop to custom landing page to move significant amount of Tundra's in the inventory.
Result - Sold the most Tundra's for a single month and the landing page ranked #9 out of the top 20 landing pages for the month.
Result - Sold the most Tundra's for a single month and the landing page ranked #9 out of the top 20 landing pages for the month.
Objective - Move oldest aged vehicle on the lot and drive sales to old age SUV's with a custom landing page.
Results - Sold the vehicle in the video within days of release on social platforms.
Increased sales in SUV's. #4 out of 20 for top landing pages on the site.
Results - Sold the vehicle in the video within days of release on social platforms.
Increased sales in SUV's. #4 out of 20 for top landing pages on the site.
Objective - Brand Awareness by using Client Appreciation with language specific to demographic needs.
Results - Not measured as this was not a paid campaign.
Results - Not measured as this was not a paid campaign.
Objective - Social branding with current social trend.
Results - Not measured, part of branding campaign, no revenue spent.
Results - Not measured, part of branding campaign, no revenue spent.
Objective - Increase goal conversions via retargeting campaign. Move high end prime units for dealership.
Results - Increased goal conversions met with one of highest response in views, shares and likes for a digital campaign.
Results - Increased goal conversions met with one of highest response in views, shares and likes for a digital campaign.
Objective - Drive interest and attention to specialty vehicles carried.
Result - Most liked, commented on and shared video to date and landed at #18 out of the top 20 landing pages. Increased sales for the Dodge line that was carried at the time.
Result - Most liked, commented on and shared video to date and landed at #18 out of the top 20 landing pages. Increased sales for the Dodge line that was carried at the time.
Objective - Sell aged unit and drive truck site conversions per custom, specific landing page.
Result - Again, sold aged unit in video within a record number of days from release date. Custom landing page reached #4 out of the top 20 landing pages for the website. Realized an increase in truck interest, sales not measured.
Result - Again, sold aged unit in video within a record number of days from release date. Custom landing page reached #4 out of the top 20 landing pages for the website. Realized an increase in truck interest, sales not measured.
Objective - Drive leads for subprime division. Landing page drop was customized to Bad Credit Financing.
Result - #2 out of 20 for top landing pages and highest conversion increase in a new market. Record sales realized to date for subprime department with residual referrals that followed many months after the campaign ended. Highest quality realized, in regards to subprime leads, in both organic and paid channels.
PART 1 of 2 OF SUBPRIME DIGITAL MARKETING CAMPAIGN
Result - #2 out of 20 for top landing pages and highest conversion increase in a new market. Record sales realized to date for subprime department with residual referrals that followed many months after the campaign ended. Highest quality realized, in regards to subprime leads, in both organic and paid channels.
PART 1 of 2 OF SUBPRIME DIGITAL MARKETING CAMPAIGN
Objective - Drive leads for subprime division. Landing page drop was customized to Bad Credit Financing.
Result - #2 out of 20 for top landing pages and highest conversion increase in a new market. Record sales realized to date for subprime department with residual referrals that followed many months after the campaign ended. Highest quality realized, in regards to subprime leads, in both organic and paid channels.
PART 2 of 2 OF SUBPRIME DIGITAL MARKETING CAMPAIGN
Result - #2 out of 20 for top landing pages and highest conversion increase in a new market. Record sales realized to date for subprime department with residual referrals that followed many months after the campaign ended. Highest quality realized, in regards to subprime leads, in both organic and paid channels.
PART 2 of 2 OF SUBPRIME DIGITAL MARKETING CAMPAIGN
vArious videos created for music city honda
The videos displayed below were used on a variety of platforms such as: website, display, retargeting, email, YouTube, Facebook and Instagram.
*NOTE* The photos used in the videos of the vehicles are either from HONDA Interactive Network or photographed, edited and copyrighted by Lora N. Resha. Permission for use of any photo or video is only given with written permission for a permitted period of time.
*NOTE* The photos used in the videos of the vehicles are either from HONDA Interactive Network or photographed, edited and copyrighted by Lora N. Resha. Permission for use of any photo or video is only given with written permission for a permitted period of time.
Examples of photography, videos, ads & tag line creation. All examples below where created, conceptualized edited & implemented by Lora N. Resha, or used in a variety of digital mediums, such as;
- Branding
- Organic Lead Generation
- Advertising
- Site Banners
- Ad Conversion Trackers
- Email Campaigns
- Strategic Marketing